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Social Strata · Wiki


Social Strata, Inc. (formerly known as Groupee, Inc., Infopop Corporation, and Madrona Park), is an internet software firm based in Seattle, Washington. Founded in 1996, it moved to Seattle in 1999. It is privately held.


Social Strata, Inc. was originally known as Madrona Park and is the creator of the widely popular UBB Message Board, now known as UBB.Classic. Madrona Park became Infopop in 1999, while moving its headquarters to Seattle, where many other software and internet companies had relocated to, including Microsoft.

In 2001, the company acquired WWWThreads, and renamed the product UBB.Threads. In 2005, the firm became known as Groupee, Inc. and in December 2009, the firm became known as Social Strata, Inc.

On January 1, 2010, UBB.Threads was spun off and sold to Mindraven, Inc., with developer Rick Baker assuming full management of the product.

Social Strata, Inc. owns the trademarks on UBB.Classic, UBB, and Ultimate Bulletin Board.

Management team

• Ted O'Neill - CEO
• Rosemary O'Neill - President
• Lori Hope, CPA - COO
• Brian Lenz - CTO
Posted on October 2nd, 2014 · Updated on February 20th, 2015
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